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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025 

'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
3 MINS
Cinema

'Five Nights at Freddy’s 2' is the Box Office Powerhouse That Critics Love to Hate | Weekend of December 5, 2025 

Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
The People Platform
3 MINS
Cinema

No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025

'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS

Cinema Admissions Rankers

Cinema

Cocaine Bear Claws Its Way to #2 but Ant-Man & The Wasp Continue to Buzz at the Top | Weekend of February 24th, 2023

Ant-Man and the Wasp continued to use their insect strength and prowess to buzz atop our admissions ranker even with a high-octane bear and a revolution vying for first place...
The People Platform
1 min to read
Cinema

Ant-Man & The Wasp: Quantumania Flies to the Top! | Weekend of February 17th, 2023

Ant-Man and the Wasp used their insect strength and prowess to effortlessly land atop our admissions ranker...
The People Platform
1 min to read
Cinema

Magic Mike's Last Dance Proves a Worthy Alternative to Super Bowl Parties | Weekend of February 10th, 2023

It’s possible that Magic Mike made for a popular alternative to watching the Super Bowl as it topped our admissions ranker...
The People Platform
1 min to read
Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS

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