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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.

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All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026

'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.

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The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.

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Cinema Admissions Rankers

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.

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King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

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From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.

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Families Flock Back to the Theater for the Biggest Weekend of the Year as Super Mario Bros. Double-Jumps Its Way to the Top of Our Admissions Ranker | Weekend of April 7th, 2023

The video game adaptation Super Mario Bros. hit some power blocks as it pulled in 74% of our ticket sales and pushed the box office to its biggest weekend in 2023!

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Dungeons & Dragons: Honor Among Thieves Swoops In and Conquers Our Admissions Ranker | Weekend of March 31st, 2023

Over the weekend of March 31st, 2023, the board game adaptation Dungeons & Dragons spread its wings and soared right to the top of our weekly admissions ranker, claiming 35% of all ticket sales for its premiere weekend...

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YEAH, John Wick: Chapter 4 Shoots to the Top of Our Ranker | Weekend of March 24th, 2023

The taciturn hitman John Wick brought out the big guns as he landed at the top of our weekly admissions ranker! Keanu Reeves only spoke 380 words in the entire movie and 1/3 of those words were “Yeah.”

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