The People Platform
Blog

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Recent
Rankers
Blog

Latest Posts

Cinema

Moana 2 Rides the Wave to the Top of the Box Office | Weekend of November 29th, 2024

Top three movies earn over $252M and account for over 91% of all tickets sold.
The People Platform
2 min to read
Cinema

The Holiday Season Begins with Red One at #1 | Weekend of November 15th, 2024

Red One kicks off the holidays with over $32M and claimed 44% of all ticket sales.
The People Platform
2 min to read
Cinema

Christmas Comes Early—The Best Christmas Pageant Ever Prances to the Top of Our Ranker | Weekend of November 8th, 2024

The Best Christmas Pageant Ever and Venom: The Last Dance battle for the top spot on our admissions ranker.
The People Platform
2 min to read

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026

This weekend's box office provides some food for thought when it comes to franchise and legacy releases.
The People Platform
3 MINS
Cinema

Crazed animals & planet-killing comets: 'Primate' and 'Greenland 2' arrive in theaters | Weekend of January 9, 2026 

'Avatar: Fire & Ash' continues to burn bright, joined by killer chimps and apocalyptic tales.
The People Platform
3 MINS
Cinema

Lightning Strikes Thrice: 'Avatar: Fire and Ash' Burns Through Box Office Competition | Weekend of January 2, 2026

James Cameron's epic and 'Zootopia 2' continue to dominate the box office.
The People Platform
3 MINS

Take a step towards gaining insights today.

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form