Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
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Rankers
Latest Posts
Cinema
Tron: Ares Takes the Top Spot | Weekend of October 10th, 2025
Despite a quieter weekend, the box office holds a +3% annual lead as 4th Quarter anticipation builds.
The People Platform
2 min to read
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Cinema
Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025
Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.
The People Platform
2 min to read
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
Admission: Impossible – Mission Accomplished | Weekend of July 14th, 2023
The weekend of July 14th saw the impossible mission of ranking number 1 on our admissions ranker being accomplished by Tom Cruise and Mission: Impossible - Dead Reckoning - Part One.
The People Platform
1 min to read
Cinema
4% Bump in Ticket Sales As Insidious: The Red Door Opens and Shuts Indiana Jones Out of the Top Spot | Weekend of July 7th, 2023
The weekend of July 7th saw a 4% overall bump in ticket sales as horror movies continue to impress at the box office. The Blumhouse production, Insidious: The Red Door, premiered and claimed the top spot on our admissions ranker.
The People Platform
1 min to read
Cinema
Indiana Jones Digs In at the Top of the Box Office & Our Ranker | Weekend of June 30th, 2023
The weekend of June 30th was a time for archaeology as Indiana Jones raced to retrieve the Dial of Destiny and, more importantly, raced to retrieve top spot on our weekly admissions ranker with ease.
The People Platform
1 min to read
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