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Cinema

Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026

The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
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Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
Cinema

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Cinema

The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!
The People Platform
2 min to read

Cinema Admissions Rankers

Cinema

The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.
The People Platform
3 MINS
Cinema

Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
2 MINS
Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema

Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026

The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
Cinema

2026 Mid-Year State of Cinema Report

Diverse slate drives record admissions, pointing to a moviegoing resurgence.
The People Platform
3 MINS
Cinema

Banana split: Minions & Monsters wins the weekend but loses audience momentum | Movie Releases & Trends – Weekend of July 3, 2026

How do you say "move over, Toy Story 5" in Minionese?
The People Platform
3 MINS

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