The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025

'Zootopia 2' becomes the highest global opening for an animated title in history.
The People Platform
2 MINS
Cinema

The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025

This week's box office was dominated by some high-profile magicians.
The People Platform
2 MINS
Cinema

'Predator: Badlands' Prowls to the Top | Weekend of November 7, 2025 

A weekend absolutely dominated by a futuristic horror thriller.
The People Platform
2 mins to read
Cinema

Transformers: Rise of the Beasts Had an Electric Opening but Spider-Man Sold More Tickets! | Weekend of June 9th, 2023

The weekend of June 9th was one filled with robots and spider-people as Spider-Man: Across the Spider-Verse and Transformers ruled our admissions ranker!
The People Platform
1 min to read
Cinema

Spider-Man: Across the Spider-Verse Ensnares the Top Spot at the Box Office | Weekend of June 2nd, 2023

The critically-acclaimed addition to the Spider-Man universe wowed audiences and ultimately claimed 62% of all ticket sales and over $120M at the box office.
The People Platform
1 min to read
Cinema

The Little Mermaid Swims to the Top of the Box Office and Our Ranker | Weekend of May 26th, 2023

The Little Mermaid topped our admissions ranker claiming 62% of all ticket sales and nearly $100M at the box office! Congratulations to sea creatures everywhere.
The People Platform
1 min to read

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