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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

The People Platform

Cinema Admissions Rankers

The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025

This week's box office was dominated by some high-profile magicians.

The People Platform

'Predator: Badlands' Prowls to the Top | Weekend of November 7, 2025

A weekend absolutely dominated by a futuristic horror thriller.

The People Platform

Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025

Quiet weekend creates opportunity for late-season and re-release boosts.

The People Platform

Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024

It was yet another weekend of over $100M at the box office!

The People Platform

Inside Out 2 Stays Ahead | Weekend of June 21st, 2024

Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!

The People Platform

Inside Out 2 Takes Over the Box Office | Weekend of June 14th, 2024

Inside Out 2 propels box office to over $214M!

The People Platform

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