The People Platform
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Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS

Cinema Admissions Rankers

Cinema

Creed III Knocks Ant-Man and The Wasp: Quantamania Out of the Top Spot | Weekend of March 3rd, 2023

Creed III put on its gloves and knocked out the competition to claim our admissions ranker title, pulling in 46% of all ticket sales...
The People Platform
1 min to read
Cinema

Cocaine Bear Claws Its Way to #2 but Ant-Man & The Wasp Continue to Buzz at the Top | Weekend of February 24th, 2023

Ant-Man and the Wasp continued to use their insect strength and prowess to buzz atop our admissions ranker even with a high-octane bear and a revolution vying for first place...
The People Platform
1 min to read
Cinema

Ant-Man & The Wasp: Quantumania Flies to the Top! | Weekend of February 17th, 2023

Ant-Man and the Wasp used their insect strength and prowess to effortlessly land atop our admissions ranker...
The People Platform
1 min to read
Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema

A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026

An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS
Cinema

Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026

Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS

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