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The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.

The People Platform

Cinema Admissions Rankers

The Third Installment of Guardians of the Galaxy Storms to the Top | Weekend of May 5th, 2023

For the first time in over a month, Mario and company had to cancel their Mario Party at the top of our ranker and settle for the second spot. Swooping in was Guardians of the Galaxy Vol. 3...

The People Platform

Mario Stays on Top for Now, But Those Who Guard the Galaxy May Knock the Famous Plumber Off His Perch Next Week! | Weekend of April 28th, 2023

The video game adaptation claimed 42% of all ticket sales with the next closest film being Evil Dead Rise, which claimed 13%...

The People Platform

Mario Sits Atop Our Admissions Ranker for the Third Week in a Row | Weekend of April 21st, 2023

It was yet another Mario Party at the top of our admissions ranker as The Super Mario Bros. Movie continued to lounge at the top...

The People Platform

‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30

Cinema bounces back from rough weather, with two tense features vying for top ranking.

The People Platform

Winter storm Fern freezes out the box office | Weekend of January 23, 2026

'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.

The People Platform

Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026

This weekend's box office provides some food for thought when it comes to franchise and legacy releases.

The People Platform

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