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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
Cosmic results: 'Project Hail Mary' retains #1 spot again | Movie Releases & Trends – Weekend of March 20, 2026
The space epic was the clear winner, but ‘They Will Kill You’ also took a small stab at the box office.
The People Platform
3 MINS
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Cinema
Cosmic results: 'Project Hail Mary' retains #1 spot again | Movie Releases & Trends – Weekend of March 20, 2026
The space epic was the clear winner, but ‘They Will Kill You’ also took a small stab at the box office.
The People Platform
3 MINS
Retail
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema
The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026
'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.
The People Platform
3 MINS
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TPP Blog
Airports
Airport Media Impressions Take Off
We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read
Cinema
Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis
We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Bars & Restaurants
NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis
We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.
The People Platform
3 min read
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Cinema Admissions Rankers
Cinema
The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023
Sequels take the cake!
The People Platform
1 min to read
Cinema
Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023
The Equalizer equalizes Barbie!
The People Platform
1 min to read
Cinema
National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023
National Cinema Day drives people back to see Barbie!
The People Platform
1 min to read
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