The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read
Cinema

Demons Slay Love — Demon Slayer Takes #1 Spot from Bob Marley: One Love | Weekend of February 23rd, 2024

The Japanese dark-fantasy movie claims our top spot!
The People Platform
2 min to read
Cinema

Love Wins - Bob Marley: One Love Takes the #1 Spot | Weekend of February 16th, 2024

Don't Worry About a Thing, Bob Marley: One Love Claims 32% of All Ticket Sales.
The People Platform
2 min to read
Cinema

Novocaine Painlessly Floats to the Top of the Box Office | Weekend of March 14th, 2025

Novocaine with Jack Quaid leads a diverse box office weekend.
The People Platform
2 min to read
Cinema

Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025

Mickey 17 knocks Captain America off the top!
The People Platform
2 min to read
Cinema

Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025

Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!
The People Platform
2 min to read

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