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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.

The People Platform

Cinema Admissions Rankers

Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024

Civil War and Abigail wow both critics and crowds!

The People Platform

Civil War Wins the Battle for the Top | Weekend of April 12th, 2024

The dystopian war movie storms the box office, claiming 33% of all ticket sales and earning over $25M!

The People Platform

Godzilla & Kong Roar to the Top of the Box Office | Weekend of March 29th, 2024

The iconic monsters drive the biggest weekend of 2024 so far!

The People Platform

Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025

Captain America exceeds expectations!

The People Platform

Dog Man Stays on Top During Super Bowl Weekend | Weekend of February 7th, 2025

Dog Man continues to lead the pack.

The People Platform

Dog Man Leads the Pack at the Box Office | Weekend of January 31st, 2025

Dog Man takes nearly half of all ticket sales!

The People Platform

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