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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

The People Platform

Cinema Admissions Rankers

Bad Boys Ride to the Top | Weekend of June 7th, 2024

Will Smith and Martin Lawrence help the box office cruise to over $100M!

The People Platform

Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024

The lasagna-loving cat drove over a million people to theaters nationwide!

The People Platform

IF Flies to the Top of the Box Office | Weekend of May 17th, 2024

The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!

The People Platform

The Perfect Heist: 'Now You See Me 3' Made Off with This Weekend's #1 Spot | Weekend of November 14, 2025

This week's box office was dominated by some high-profile magicians.

The People Platform

'Predator: Badlands' Prowls to the Top | Weekend of November 7, 2025

A weekend absolutely dominated by a futuristic horror thriller.

The People Platform

Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025

Quiet weekend creates opportunity for late-season and re-release boosts.

The People Platform

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