The People Platform
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Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS

Cinema Admissions Rankers

Cinema

They found a place: The unnerving horror of 'Backrooms' breaks records | Movie Releases & Trends – Weekend of May 29, 2026

A director who cut his teeth on YouTube becomes the youngest filmmaker in history to score a #1 box office hit.
The People Platform
3 MINS
Cinema

This is the way: 'The Mandalorian and Grogu' blazes theatrical path for Star Wars spinoffs | Movie Releases & Trends – Weekend of May 22, 2026

Baby Yoda made Memorial Day Weekend adorable, and topped a robust box office.
The People Platform
3 MINS
Cinema

'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026

A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
Cinema

'Predator: Badlands' Prowls to the Top | Weekend of November 7, 2025 

A weekend absolutely dominated by a futuristic horror thriller.
The People Platform
2 mins to read
Cinema

Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025

Quiet weekend creates opportunity for late-season and re-release boosts.
The People Platform
2 min to read
Cinema

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.
The People Platform
2 min to read

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