Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
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Cinema
Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025
It's a bird... it's a plane... it's another fantastic box office weekend!
The People Platform
2 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
Cinema
Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025
A dino-mite debut over the July 4th holiday weekend!
The People Platform
2 min to read
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TPP Blog
Audience Measurement
6 Considerations to Enhance the Consumer Survey Experience
Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read
Location Intelligence
Geocoding vs. Geofencing: What’s the Difference?
Geocoding and geofencing sound similar but serve distinct purposes. This piece helps clarify their differences!
The People Platform
2 min to read
Location Intelligence
5 Ways to Utilize Location Intelligence to Inform Your Business Strategy
We outline five ways that Location Intelligence data can significantly bolster your business.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
The Fall Guy Rises to the Top | Weekend of May 5th, 2024
Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!
The People Platform
2 min to read
Cinema
Challengers Aces the Box Office | Weekend of April 26th, 2024
Zendaya's sports drama wins over critics and tops our ranker!
The People Platform
2 min to read
Cinema
Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024
Civil War and Abigail wow both critics and crowds!
The People Platform
2 min to read
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