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Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
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Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
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Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
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Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Cinema
The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026
Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
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Cinema
The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026
'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.
The People Platform
3 MINS
Cinema
Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026
Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
2 MINS
Cinema
Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026
GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
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Cinema Admissions Rankers
Cinema
The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026
Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema
How 'The Super Mario Galaxy Movie' redefined the 2026 box office
Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS
Cinema
'Scary Movie' makes history for the franchise with a $55M debut – Weekend of June 5, 2026
The Wayans Brothers revive the franchise, but there are some surprises in the weekend's mix.
The People Platform
3 MIN
Next
Cinema
It's a Mario Party at the Top of Admissions For the Second Week in a Row! | Weekend of April 14th, 2023
Over the weekend of April 14th, 2023, Mario and friends said “let’s go” and backflipped to the top our admissions ranker...
The People Platform
1 min to read
Cinema
Families Flock Back to the Theater for the Biggest Weekend of the Year as Super Mario Bros. Double-Jumps Its Way to the Top of Our Admissions Ranker | Weekend of April 7th, 2023
The video game adaptation Super Mario Bros. hit some power blocks as it pulled in 74% of our ticket sales and pushed the box office to its biggest weekend in 2023!
The People Platform
1 min to read
Cinema
Dungeons & Dragons: Honor Among Thieves Swoops In and Conquers Our Admissions Ranker | Weekend of March 31st, 2023
Over the weekend of March 31st, 2023, the board game adaptation Dungeons & Dragons spread its wings and soared right to the top of our weekly admissions ranker, claiming 35% of all ticket sales for its premiere weekend...
The People Platform
1 min to read
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