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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

Crazed animals & planet-killing comets: 'Primate' and 'Greenland 2' arrive in theaters | Weekend of January 9, 2026 

'Avatar: Fire & Ash' continues to burn bright, joined by killer chimps and apocalyptic tales.
The People Platform
3 MINS
Cinema

Lightning Strikes Thrice: 'Avatar: Fire and Ash' Burns Through Box Office Competition | Weekend of January 2, 2026

James Cameron's epic and 'Zootopia 2' continue to dominate the box office.
The People Platform
3 MINS
Cinema

'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025 

'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Terrifier 3 Tops Our Ranker | Weekend of October 11th, 2024

Terrifier 3 tops the box office and our ranker!
The People Platform
2 min to read
Cinema

Joker Folie a Deux Tops Our Ranker | Weekend of October 4th, 2024

Joker Folie a Deux and The Wild Robot claim majority of box office!
The People Platform
2 min to read
Cinema

The Wild Robot Knocks Beetlejuice Off His Pedestal | Weekend of September 27th, 2024

The Wild Robot wows critics and audiences alike, earning over $35M!
The People Platform
2 min to read

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