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Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

The People Platform

Latest Posts

Up, Up and Away, Superman Soars to the Top of Box Office | Weekend of July 11th, 2025

It's a bird... it's a plane... it's another fantastic box office weekend!

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Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.

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Jurassic World: Rebirth Makes a T-Rex-Sized Splash at the Box Office | Weekend of July 4th, 2025

A dino-mite debut over the July 4th holiday weekend!

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TPP Blog

Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

The People Platform

Audience Measurement

The Power of DOOH Advertising in Your Marketing Mix

Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.

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Audience Measurement

Unified Planning is the New Standard. Is Your Data Keeping Up?

A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.

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Cinema Admissions Rankers

Swifties Remain Strong as Taylor Swift: The Eras Tour Tops Our Ranker Again | Weekend of October 20th, 2023

Taylor Swift's in-theater concert experience continues to drive fans to cinemas!

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Taylor Swift: The Eras Tour Drives Moviegoers to Theaters in Smaller Markets

The Taylor effect was felt in smaller markets as the in-theater concert experience got people back into the theaters!

The People Platform

Swifties Unite and Top Our Ranker With Ease | Weekend of October 13th, 2023

Swifties unite!

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