The People Platform
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Weapons Reclaims #1 Spot as Box Office Maintains Solid Performance | Weekend of August 29th, 2025

Mixed genre titles catalyze box office to reach almost $6 Billion and trend +4% from a year ago.

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Latest Posts

Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025

Thunderbolts* continues its box office surge!

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Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025

Thunderbolts* & Sinners catalyze another strong box office weekend!

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Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.

The People Platform

TPP Blog

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

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Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.

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Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.

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Cinema Admissions Rankers

Sonic Holds Strong as 2024 Box Office Closes | Weekend of December 27th, 2024

Sonic the Hedgehog closes out the last weekend of the year with the most tickets sold!

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Sonic the Hedgehog 3 & Mufasa Claim 69% of All Ticket Sales | Weekend of December 20th, 2024

Sonic the Hedgehog speeds to the top of the box office!

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Moana 2 & Wicked Claim Majority of All Ticket Sales | Weekend of December 13th, 2024

Moana 2 and Wicked claim majority of ticket sales while the streamer-available movie, Red One, continues to drive people to theaters.

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