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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.

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Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.

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A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026

An animated animal sports fantasy is a gift for family-friendly audiences.

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Cinema Admissions Rankers

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.

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King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

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From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.

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Families Flock Back to the Theater for the Biggest Weekend of the Year as Super Mario Bros. Double-Jumps Its Way to the Top of Our Admissions Ranker | Weekend of April 7th, 2023

The video game adaptation Super Mario Bros. hit some power blocks as it pulled in 74% of our ticket sales and pushed the box office to its biggest weekend in 2023!

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Dungeons & Dragons: Honor Among Thieves Swoops In and Conquers Our Admissions Ranker | Weekend of March 31st, 2023

Over the weekend of March 31st, 2023, the board game adaptation Dungeons & Dragons spread its wings and soared right to the top of our weekly admissions ranker, claiming 35% of all ticket sales for its premiere weekend...

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YEAH, John Wick: Chapter 4 Shoots to the Top of Our Ranker | Weekend of March 24th, 2023

The taciturn hitman John Wick brought out the big guns as he landed at the top of our weekly admissions ranker! Keanu Reeves only spoke 380 words in the entire movie and 1/3 of those words were “Yeah.”

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