The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema

A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026

An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS
Cinema

Box Office Report: 'Solo Mio' Tops Admissions, 'Send Help' Dominates Revenue | Movie Releases & Trends — Weekend of February 6, 2026

Kevin James and Rachel McAdams are neck and neck.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Cinema

Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024

The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema

Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024

Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read

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