The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023

Sequels take the cake!
The People Platform
1 min to read
Cinema

Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023

The Equalizer equalizes Barbie!
The People Platform
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Cinema

National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023

National Cinema Day drives people back to see Barbie!
The People Platform
1 min to read

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Space race at the box office: Mario's galaxy quest edges out Project Hail Mary's cosmic ‘Hail Mary’ | Movie Releases & Trends – Weekend of April 3, 2026

The animated sequel powers up to capture 74% of admissions and 67% of box office revenue.
The People Platform
3 MINS
Cinema

Cosmic results: 'Project Hail Mary' retains #1 spot again | Movie Releases & Trends – Weekend of March 20, 2026

The space epic was the clear winner, but ‘They Will Kill You’ also took a small stab at the box office.
The People Platform
3 MINS
Cinema

The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026

'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.
The People Platform
3 MINS

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