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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026
A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
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Latest Posts
Bars & Restaurants
Markets with Highest Restaurant Growth Over Mother's Day Weekend | Bars & Restaurants Analysis
We looked at foot traffic to bars and restaurants across the country during and before Mother's Day weekend to determine how much the holiday affects restaurant foot traffic.
The People Platform
3 min to read
Cinema
IF Flies to the Top of the Box Office | Weekend of May 17th, 2024
The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!
The People Platform
2 min to read
Cinema
The Fall Guy Rises to the Top | Weekend of May 5th, 2024
Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!
The People Platform
2 min to read
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Cinema Admissions Rankers
Cinema
Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026
Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
2 MINS
Cinema
Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026
GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS
Cinema
A GOATed holiday weekend for the box office | Movie Releases & Trends – Weekend of February 13, 2026
An animated animal sports fantasy is a gift for family-friendly audiences.
The People Platform
3 MINS
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Cinema
'Obsession' takes hold: YouTube creator's micro-budget horror film becomes 2026's biggest genre surprise | Movie Releases & Trends – Weekend of May 15, 2026
A pitch-dark thriller is a surprise box office hit.
The People Platform
3 MINS
Cinema
Three's company: 'Michael' defends its throne in a dead heat that signals major box office health | Movie Releases & Trends – Weekend of May 8, 2026
The popular biopic is challenged by two very different sequels.
The People Platform
3 MINS
Cinema
Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026
The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
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