The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Bars & Restaurants

Markets with Highest Restaurant Growth Over Mother's Day Weekend | Bars & Restaurants Analysis

We looked at foot traffic to bars and restaurants across the country during and before Mother's Day weekend to determine how much the holiday affects restaurant foot traffic.

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IF Flies to the Top of the Box Office | Weekend of May 17th, 2024

The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!

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The Fall Guy Rises to the Top | Weekend of May 5th, 2024

Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!

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Cinema Admissions Rankers

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

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From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.

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Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.

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Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.

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All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026

'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.

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The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.

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