The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Bars & Restaurants

Markets with Highest Restaurant Growth Over Mother's Day Weekend | Bars & Restaurants Analysis

We looked at foot traffic to bars and restaurants across the country during and before Mother's Day weekend to determine how much the holiday affects restaurant foot traffic.
The People Platform
3 min to read
Cinema

IF Flies to the Top of the Box Office | Weekend of May 17th, 2024

The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!
The People Platform
2 min to read
Cinema

The Fall Guy Rises to the Top | Weekend of May 5th, 2024

Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!
The People Platform
2 min to read

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Minecraft Builds Fortress Atop the Box Office | Weekend of April 4th, 2025

A Minecraft Movie has biggest opening for video game adaptation ever!
The People Platform
2 min to read
Cinema

Disney's Snow White Takes a Bite Out of the Box Office | Weekend of March 27th, 2025

Disney's Snow White impresses audiences while claiming most of the tickets sales last weekend!
The People Platform
2 min to read
Cinema

Novocaine Painlessly Floats to the Top of the Box Office | Weekend of March 14th, 2025

Novocaine with Jack Quaid leads a diverse box office weekend.
The People Platform
2 min to read

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