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The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!

The People Platform

Latest Posts

The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023

Sequels take the cake!

The People Platform

Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023

The Equalizer equalizes Barbie!

The People Platform

National Cinema Day Propels Barbie Back to the #1 Movie | Weekend of August 25th, 2023

National Cinema Day drives people back to see Barbie!

The People Platform

TPP Blog

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."

The People Platform

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.

The People Platform

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.

The People Platform

Cinema Admissions Rankers

Crowds Show Up for The Hunger Games and Godzilla While Beyoncé Earns the Most Dollars | Weekend of December 1st, 2023

The Hunger Games Sold More Tickets by Volume, but Queen B Pulled in the Most Dollars!

The People Platform

The Hunger Games: The Ballad of Songbirds and Snakes Stays On Top | Weekend of November 24th, 2023

The Odds Are in Favor of the Hunger Games as it Beats Out Two Premiering Titles!

The People Platform

The Marvels Land at the Top of the Box Office | Weekend of November 10th, 2023

The Marvels beat out top titles from previous weeks despite mixed reviews!

The People Platform

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