Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
Company
About
Learn more about who we are.
Careers
Check out our openings.
News
The People Platform in the news!
Contact
Get in touch with us.
Resources
Blog
Insights on consumer behavior published weekly!
Contact
The People Platform
Blog
Cinema
The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026
Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Recent
Rankers
Blog
Latest Posts
Cinema
Beetlejuice Beetlejuice Retains Its #1 Spot | Weekend of September 13th, 2024
In its second weekend, the spooky sequel earns another $50M!
The People Platform
2 min to read
Cinema
2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema
Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Cinema
It's Showtime! Beetlejuice Beetlejuice Takes Over the Box Office | Weekend of September 6th, 2024
The ghost with the most earns over $110M at the box office!
The People Platform
2 min to read
Previous
Next
Cinema Admissions Rankers
Cinema
The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026
Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema
How 'The Super Mario Galaxy Movie' redefined the 2026 box office
Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS
Cinema
'Scary Movie' makes history for the franchise with a $55M debut – Weekend of June 5, 2026
The Wayans Brothers revive the franchise, but there are some surprises in the weekend's mix.
The People Platform
3 MIN
Next
Cinema
Crazed animals & planet-killing comets: 'Primate' and 'Greenland 2' arrive in theaters | Weekend of January 9, 2026
'Avatar: Fire & Ash' continues to burn bright, joined by killer chimps and apocalyptic tales.
The People Platform
3 MINS
Cinema
Lightning Strikes Thrice: 'Avatar: Fire and Ash' Burns Through Box Office Competition | Weekend of January 2, 2026
James Cameron's epic and 'Zootopia 2' continue to dominate the box office.
The People Platform
3 MINS
Cinema
'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025
'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
3 MINS
Previous
Next
Take a step towards gaining insights today.
Get in touch with a team member.
Contact Us