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Cinema

The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025

The Fantastic Four helps box office cross the $5B mark!
The People Platform
2 min to read
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Cinema

The Hunger Games: The Ballad of Songbirds and Snakes Stays On Top | Weekend of November 24th, 2023

The Odds Are in Favor of the Hunger Games as it Beats Out Two Premiering Titles!
The People Platform
2 min to read
Cinema

The Marvels Land at the Top of the Box Office | Weekend of November 10th, 2023

The Marvels beat out top titles from previous weeks despite mixed reviews!
The People Platform
1 min to read
Audience Measurement

6 Considerations to Enhance the Consumer Survey Experience

Optimizing a survey experience is not as straightforward as it may seem. We take you through some key steps to ensuring your surveys keep respondents engaged.
The People Platform
3 min to read

TPP Blog

Audience Measurement

The People Platform at DPAA 2024 Summit

"Better measurement equals more dollars."
The People Platform
2 min to read
Cinema

2024 Mid-Year State of Cinema Report: Kids Movies & Sequels Pave the Path Forward for Cinema

Taking a look at our cinema measurement and admissions data from the first half of 2024, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the year.
The People Platform
5 min to read
Airports

Airport Media Impressions Take Off

We looked at media impressions at airports across the country during June 2024 and compared them to January 2024 to determine how much the summertime affects airport travelers' exposure to on-screen content.
The People Platform
3 min to read

Cinema Admissions Rankers

Cinema

Wonka Stays on Top Despite Night Swim Premiere | Weekend of January 5th, 2024

The candy-maker claims 18% of all ticket sales and stays on top of our ranker even as the new horror film makes its debut.
The People Platform
2 min to read
Cinema

Family-Friendly Movies Take the Top Two Spots Over New Year's Eve Weekend | Weekend of December 29th, 2023

Wonka & Migration take 40% of all ticket sales!
The People Platform
2 min to read
Cinema

The Boy and the Heron Fly To the Top of Our Movie Ranker | Weekend of December 8th, 2023

Miyazaki's Latest Tops Our Ranker as Godzilla Holds Steadfast at Number Two!
The People Platform
2 min to read

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