Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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The People Platform
Blog
Cinema
Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025
Quiet weekend creates opportunity for late-season and re-release boosts.
The People Platform
2 min to read
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Rankers
Latest Posts
Cinema
Three Weekends After Its Release, Inside Out 2 Continues to Lead the Pack | Weekend of June 28th, 2024
It was yet another weekend of over $100M at the box office!
The People Platform
2 min to read
Cinema
Inside Out 2 Stays Ahead | Weekend of June 21st, 2024
Inside Out 2 claims majority of tickets and earns over $100M even in its second weekend!
The People Platform
2 min to read
Cinema
Inside Out 2 Takes Over the Box Office | Weekend of June 14th, 2024
Inside Out 2 propels box office to over $214M!
The People Platform
2 min to read
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TPP Blog
Location Intelligence
6 Ways Location Data Can Improve Your Bottom Line
Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.
The People Platform
5 min to read
Audience Measurement
The Power of DOOH Advertising in Your Marketing Mix
Digital Out-of-Home (DOOH) advertising is quickly emerging as one of the most dynamic and effective marketing channels.
The People Platform
6 min to read
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
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Cinema Admissions Rankers
Cinema
Civil War Wins the Fight for the Top Once Again | Weekend of April 19th, 2024
Civil War and Abigail wow both critics and crowds!
The People Platform
2 min to read
Cinema
Civil War Wins the Battle for the Top | Weekend of April 12th, 2024
The dystopian war movie storms the box office, claiming 33% of all ticket sales and earning over $25M!
The People Platform
2 min to read
Cinema
Godzilla & Kong Roar to the Top of the Box Office | Weekend of March 29th, 2024
The iconic monsters drive the biggest weekend of 2024 so far!
The People Platform
2 min to read
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