Services
Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Insights on consumer behavior published weekly!
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The People Platform
Blog
Cinema
Weapons Continues Its Run at Number One | Weekend of August 15th, 2025
Year-to-date box office revenue now stands at $5.7B, a +5.2% increase over the same period in 2024.
The People Platform
2 min to read
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Latest Posts
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Cinema
The Fantastic Four Takes First Place in a Monumental Weekend | Weekend of July 25th, 2025
The Fantastic Four helps box office cross the $5B mark!
The People Platform
2 min to read
Cinema
Superman Maintains Dominance as 2025 Box Office Momentum Builds Towards $5 Billion! | Weekend of July 18th, 2025
Superman & Jurassic World help the domestic box office pace +14% ahead of 2024.
The People Platform
2 min to read
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TPP Blog
Audience Measurement
Unified Planning is the New Standard. Is Your Data Keeping Up?
A recent announcement from Nielsen further accelerates the integration race. Brands and media channels that provide unified data have a clear advantage. Here's why.
The People Platform
3 min to read
Cinema
2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year
Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.
The People Platform
5 min to read
Location Intelligence
How to Scrutinize Your Location Data
Your essential guide to evaluating the quality and reliability of mobility data.
The People Platform
5 min to read
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Cinema Admissions Rankers
Cinema
Box Office Keeps Soaring as Lilo & Stitch Lead the Charge | Weekend of May 30th, 2025
Lilo & Stitch stays on top as box office continues its run!
The People Platform
2 min to read
Cinema
Record-Breaking Memorial Day Weekend Propelled by Lilo & Stitch | Weekend of May 23rd, 2025
Lilo & Stitch Smashes Records to Claim the #1 Spot!
The People Platform
2 min to read
Cinema
Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025
Final Destination helps May 2025 outpace May 2024 by +27%!
The People Platform
2 min to read
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