The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

How to Train Your Dragon Roars on Top of the Box Office | Weekend of June 20th, 2025

Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema

Lilo & Stitch Maintains Lead as Summer Heats Up! | Weekend of June 6th, 2025

Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema

Box Office Keeps Soaring as Lilo & Stitch Lead the Charge | Weekend of May 30th, 2025

Lilo & Stitch stays on top as box office continues its run!
The People Platform
2 min to read

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Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

The Nun II Once Again Looks Down From Above as Barbie Gets Knocked from Our Top 5 | Weekend of September 22nd, 2023

Barbie gets kicked after 9-week reign!
The People Platform
1 min to read
Cinema

The Nun Continues to Look Down Upon Other Titles | Weekend of September 15th, 2023

Sequels take the cake!
The People Platform
1 min to read
Cinema

The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023

Sequels take the cake!
The People Platform
1 min to read

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