The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

Lilo & Stitch Maintains Lead as Summer Heats Up! | Weekend of June 6th, 2025

Year-to-date the box office stands a healthy +25% over the same period last year!
The People Platform
2 min to read
Cinema

Box Office Keeps Soaring as Lilo & Stitch Lead the Charge | Weekend of May 30th, 2025

Lilo & Stitch stays on top as box office continues its run!
The People Platform
2 min to read
Cinema

Record-Breaking Memorial Day Weekend Propelled by Lilo & Stitch | Weekend of May 23rd, 2025

Lilo & Stitch Smashes Records to Claim the #1 Spot!
The People Platform
2 min to read

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Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

It's Showtime! Beetlejuice Beetlejuice Takes Over the Box Office | Weekend of September 6th, 2024

The ghost with the most earns over $110M at the box office!
The People Platform
2 min to read
Cinema

Deadpool Stays Atop the Box Office | Weekend of August 30th, 2024

Labor Day weekend draws crowds with a wide variety of film genres.
The People Platform
2 min to read
Cinema

Alien: Romulus Tears Through the Box Office Continuum | Weekend of August 16th, 2024

The ninth installment of Alien propels the box office to yet another $100M+ weekend!
The People Platform
2 min to read

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