The People Platform
Blog

Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Recent
Rankers
Blog

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Cinema

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.
The People Platform
3 MINS
Cinema

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.
The People Platform
4 MINS

Cinema Admissions Rankers

Cinema

Crazed animals & planet-killing comets: 'Primate' and 'Greenland 2' arrive in theaters | Weekend of January 9, 2026 

'Avatar: Fire & Ash' continues to burn bright, joined by killer chimps and apocalyptic tales.
The People Platform
3 MINS
Cinema

Lightning Strikes Thrice: 'Avatar: Fire and Ash' Burns Through Box Office Competition | Weekend of January 2, 2026

James Cameron's epic and 'Zootopia 2' continue to dominate the box office.
The People Platform
3 MINS
Cinema

'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025 

'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
3 MINS
Cinema

Cosmic results: 'Project Hail Mary' retains #1 spot again | Movie Releases & Trends – Weekend of March 20, 2026

The space epic was the clear winner, but ‘They Will Kill You’ also took a small stab at the box office.
The People Platform
3 MINS
Cinema

The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026

'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.
The People Platform
3 MINS
Cinema

Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.
The People Platform
2 MINS

Take a step towards gaining insights today.

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form