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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
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King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
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'Ella McCay' Gets Out-Voted by Box Office Constituents | Weekend of December 12, 2025 

'Ella McKay' opens modestly, but blockbusters await on the horizon.
The People Platform
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Critics sneered at 'Five Nights at Freddy's 2.' It still snagged 41% of total admissions.
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No Bunny Could Have Predicted This: 'Zootopia 2' Hops to Historic Heights | Weekend of November 28, 2025

'Zootopia 2' becomes the highest global opening for an animated title in history.
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Mean Girls Sings Its Way To the Top of Our Ranker | Weekend of January 12th, 2024

Regina George sung her heart out in the silver screen adaptation of the musical!
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Wonka Stays on Top Despite Night Swim Premiere | Weekend of January 5th, 2024

The candy-maker claims 18% of all ticket sales and stays on top of our ranker even as the new horror film makes its debut.
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Family-Friendly Movies Take the Top Two Spots Over New Year's Eve Weekend | Weekend of December 29th, 2023

Wonka & Migration take 40% of all ticket sales!
The People Platform
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