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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.

The People Platform

Cinema Admissions Rankers

IF Flies to the Top of the Box Office | Weekend of May 17th, 2024

The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!

The People Platform

The Fall Guy Rises to the Top | Weekend of May 5th, 2024

Ryan Gosling and Emily Blunt impress critics and crowds in The Fall Guy!

The People Platform

Challengers Aces the Box Office | Weekend of April 26th, 2024

Zendaya's sports drama wins over critics and tops our ranker!

The People Platform

Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025

Captain America exceeds expectations!

The People Platform

Dog Man Stays on Top During Super Bowl Weekend | Weekend of February 7th, 2025

Dog Man continues to lead the pack.

The People Platform

Dog Man Leads the Pack at the Box Office | Weekend of January 31st, 2025

Dog Man takes nearly half of all ticket sales!

The People Platform

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