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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

The People Platform

Cinema Admissions Rankers

Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025

Mickey 17 knocks Captain America off the top!

The People Platform

Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025

Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!

The People Platform

Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025

Captain America exceeds expectations!

The People Platform

Bad Boys Ride to the Top | Weekend of June 7th, 2024

Will Smith and Martin Lawrence help the box office cruise to over $100M!

The People Platform

Garfield CATapults to the Top of Our Ranker | Weekend of May 31st, 2024

The lasagna-loving cat drove over a million people to theaters nationwide!

The People Platform

IF Flies to the Top of the Box Office | Weekend of May 17th, 2024

The family-friendly movie directed by John Krasinski and starring Ryan Reynolds drives families to theaters nationwide!

The People Platform

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