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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

The People Platform

Cinema Admissions Rankers

Demon Slayer Maintains Grip as Box Office Momentum Continues | Weekend of September 19th, 2025

Anime powerhouse surpasses $100M as the industry holds strong at +4% year-to-year.

The People Platform

Demon Slayer Unleashes a Box Office Barrage | Weekend of September 12th, 2025

Demon Slayer steers box office past the $6.2B mark!

The People Platform

The Conjuring: Last Rites Claims Top Spot as Box Office Roars Back! | Weekend of September 5th, 2025

The Conjuring catalyzed the box office beyond $6B for the year to date

The People Platform

Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025

Mickey 17 knocks Captain America off the top!

The People Platform

Captain America Stays Strong at #1 for Third Weekend in a Row | Weekend of February 28th, 2025

Year-to-date box office is 8% ahead of last year despite slow Oscars weekend!

The People Platform

Captain America Soars to the Top, Box Office Takes Flight | Weekend of February 14th, 2025

Captain America exceeds expectations!

The People Platform

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