The People Platform
Blog

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Recent
Rankers
Blog

Latest Posts

Cinema

‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30

Cinema bounces back from rough weather, with two tense features vying for top ranking.
The People Platform
3 MINS
Cinema

Winter storm Fern freezes out the box office | Weekend of January 23, 2026

'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.
The People Platform
3 MINS
Cinema

Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026

This weekend's box office provides some food for thought when it comes to franchise and legacy releases.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

The Nun Continues to Look Down Upon Other Titles | Weekend of September 15th, 2023

Sequels take the cake!
The People Platform
1 min to read
Cinema

The Nun II Ascends to the Top as Sequels Take the Cake | Weekend of September 8th, 2023

Sequels take the cake!
The People Platform
1 min to read
Cinema

Barbie Gets Equalized by The Equalizer 3 Premiering | Weekend of September 1st, 2023

The Equalizer equalizes Barbie!
The People Platform
1 min to read

Take a step towards gaining insights today.

Get in touch with a team member.
Contact Us
Services
Audience MeasurementLocation IntelligenceConsumer ResponseConsumer Segments
Company
AboutCareersNewsContactTerms of UsePrivacy Policy
Resources
Blog
Support
For Survey RespondentsOpt-Out Form