The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

‘Send Help’ and ‘Iron Lung’ battle it out | Weekend of January 30

Cinema bounces back from rough weather, with two tense features vying for top ranking.
The People Platform
3 MINS
Cinema

Winter storm Fern freezes out the box office | Weekend of January 23, 2026

'Mercy,' 'Return to Silent Hill,' and other releases got walloped by a major winter storm.
The People Platform
3 MINS
Cinema

Franchise fatigue: 'The Bone Temple' falters | Weekend of January 16, 2026

This weekend's box office provides some food for thought when it comes to franchise and legacy releases.
The People Platform
3 MINS

Cinema Admissions Rankers

Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Everybody Was Kung Fu Panda-ing | Weekend of March 8th, 2024

The fourth installment of Kung Fu Panda claims nearly half of all ticket sales!
The People Platform
2 min to read
Cinema

Ticket Sales Grow 118% as Dune: Part Two Rises to the Top of Our Ranker | Weekend of March 1st, 2024

The science-fiction blockbuster catalyzes huge surge in ticket sales!
The People Platform
2 min to read
Cinema

2023 State of Cinema Report: Movie Ticket Sales Increase 23% Despite Industry Challenges

Taking a look at our cinema measurement and admissions data from the past year, The People Platform provides a comprehensive analysis of the industry's performance throughout 2023.
The People Platform
5 min to read

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