The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Spider-Man: Across the Spider-Verse Ensnares the Top Spot at the Box Office | Weekend of June 2nd, 2023

The critically-acclaimed addition to the Spider-Man universe wowed audiences and ultimately claimed 62% of all ticket sales and over $120M at the box office.

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The Little Mermaid Swims to the Top of the Box Office and Our Ranker | Weekend of May 26th, 2023

The Little Mermaid topped our admissions ranker claiming 62% of all ticket sales and nearly $100M at the box office! Congratulations to sea creatures everywhere.

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Fast X Puts the Pedal to the Metal and Races to the Top | Weekend of May 19th, 2023

The blockbuster claimed 54% of all ticket sales for the weekend and $67M at the box office.

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Cinema Admissions Rankers

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.

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King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

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From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.

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The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.

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Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.

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Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.

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