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Audience Measurement
Currency service that utilizes unique audience estimate algorithms to determine an audience’s demographic composition and quantify its engagement.
Location Intelligence
Geo-spatial mapping technology and anonymous device activity provides insights into consumer movement & behaviors.
Consumer Response
Engaged consumers voluntarily share information about themselves, their experiences, and/or their behaviors.
Consumer Segments
Consumer segments from The People Platform’s network that share similar traits and behaviors.
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Blog
Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
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Cinema
'Scary Movie' makes history for the franchise with a $55M debut – Weekend of June 5, 2026
The Wayans Brothers revive the franchise, but there are some surprises in the weekend's mix.
The People Platform
3 MIN
Location Intelligence
The grocery landscape: what marketers and media network operators need to know
Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
6 MINS
Cinema
They found a place: The unnerving horror of 'Backrooms' breaks records | Movie Releases & Trends – Weekend of May 29, 2026
A director who cut his teeth on YouTube becomes the youngest filmmaker in history to score a #1 box office hit.
The People Platform
3 MINS
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Cinema
The Wild Robot Knocks Beetlejuice Off His Pedestal | Weekend of September 27th, 2024
The Wild Robot wows critics and audiences alike, earning over $35M!
The People Platform
2 min to read
Cinema
Beetlejuice Beetlejuice 3-Peats at Box Office, Beating Transformers One | Weekend of September 20th
Beetlejuice defeats Transformers in a battle for the top of the box office!
The People Platform
2 min to read
Cinema
Beetlejuice Beetlejuice Retains Its #1 Spot | Weekend of September 13th, 2024
In its second weekend, the spooky sequel earns another $50M!
The People Platform
2 min to read
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Cinema
Christopher Nolan’s big IMAX swing with 'The Odyssey' proves the power of event films | Movie Releases & Trends – Weekend of July 17, 2026
The stars align to turn the blockbuster into a true shared cultural moment.
The People Platform
4 MINS
Cinema
2026 Mid-Year State of Cinema Report
Diverse slate drives record admissions, pointing to a moviegoing resurgence.
The People Platform
3 MINS
Cinema
Banana split: Minions & Monsters wins the weekend but loses audience momentum | Movie Releases & Trends – Weekend of July 3, 2026
How do you say "move over, Toy Story 5" in Minionese?
The People Platform
3 MINS
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