The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Bars & Restaurants

NFL Offseason Heats Up After Playoff Bar Foot Traffic Surges | Bars & Restaurants Analysis

We took a look at foot traffic to bars and restaurants across the country during and before the NFL playoffs to determine when people are visiting bars and restaurants most.

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Everybody Was Kung Fu Panda-ing | Weekend of March 8th, 2024

The fourth installment of Kung Fu Panda claims nearly half of all ticket sales!

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Ticket Sales Grow 118% as Dune: Part Two Rises to the Top of Our Ranker | Weekend of March 1st, 2024

The science-fiction blockbuster catalyzes huge surge in ticket sales!

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Cinema Admissions Rankers

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

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From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.

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Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.

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Space race at the box office: Mario's galaxy quest edges out Project Hail Mary's cosmic ‘Hail Mary’ | Movie Releases & Trends – Weekend of April 3, 2026

The animated sequel powers up to capture 74% of admissions and 67% of box office revenue.

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Cosmic results: 'Project Hail Mary' retains #1 spot again | Movie Releases & Trends – Weekend of March 20, 2026

The space epic was the clear winner, but ‘They Will Kill You’ also took a small stab at the box office.

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The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026

'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.

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