The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

Disney's Snow White Takes a Bite Out of the Box Office | Weekend of March 27th, 2025

Disney's Snow White impresses audiences while claiming most of the tickets sales last weekend!
The People Platform
2 min to read
Cinema

Novocaine Painlessly Floats to the Top of the Box Office | Weekend of March 14th, 2025

Novocaine with Jack Quaid leads a diverse box office weekend.
The People Platform
2 min to read
Cinema

Mickey 17 Takes the Crown, Box Office Offers Variety | Weekend of March 7th, 2025

Mickey 17 knocks Captain America off the top!
The People Platform
2 min to read

Cinema Admissions Rankers

Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
3 MINS
Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Argylle Remains #1 — But the Real Winner is the Super Bowl | Weekend of February 9th, 2024

Ensemble spy-comedy wins the box office but can't compete with Travis Kelce!
The People Platform
2 min to read
Cinema

Argylle Pounces to the Top While The Beekeeper & Wonka Battle for Our Second Spot | Weekend of February 2nd, 2024

Star-studded spy thriller claims #1 spot despite 32% Rotten Tomatoes critic score.
The People Platform
2 min to read
Cinema

Mean Girls Earns More Dollars But The Beekeeper Sells More Tickets | Weekend of January 26th, 2024

Statham and the candy maker take the top two spots!
The People Platform
2 min to read

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