The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Cinema

Final Destination: Bloodlines Ignites Box Office as Summer Kicks Off Early! | Weekend of May 16th, 2025

Final Destination helps May 2025 outpace May 2024 by +27%!
The People Platform
2 min to read
Cinema

Thunderbolts* Continues to Power the Box Office | Weekend of May 9th, 2025

Thunderbolts* continues its box office surge!
The People Platform
2 min to read
Cinema

Thunderbolts* Powers Another Blockbuster Weekend | Weekend of May 2nd, 2025

Thunderbolts* & Sinners catalyze another strong box office weekend!
The People Platform
2 min to read

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Cinema

King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.
The People Platform
3 MINS
Cinema

From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.
The People Platform
3 MINS
Cinema

Love in the time of streaming: “You, Me & Tuscany” proves rom coms still have theatrical appeal | Movie Releases & Trends – Weekend of April 10, 2026

A rom-com set in Italy debuts, but Mario's impact is still Super.
The People Platform
3 MINS
Cinema

Markets With Highest Increase in Foot Traffic to Movie Theaters from Deadpool & Wolverine | Movie Theater Analysis

We looked at foot traffic during Deadpool & Wolverine's opening weekend to determine which markets had the highest increase in foot traffic to movie theaters for the blockbuster's premiere.
The People Platform
3 min to read
Cinema

Deadpool & Wolverine Cling to Top Spot | Weekend of August 2nd, 2024

The box office exceeds $100M for the ninth weekend in a row.
The People Platform
2 min to read
Cinema

Deadpool & Wolverine Slash Records | Weekend of July 26th, 2024

Deadpool & Wolverine becomes highest grossing R-rated opening in history.
The People Platform
2 min to read

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