The People Platform
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

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Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.

The People Platform

Black Phone 2 Takes the Call, Topping the Box Office | Weekend of October 17th, 2025

Horror sequel outperforms expectations, signaling strength for the genre as the market anticipates a major Q4 boost.

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Cinema Admissions Rankers

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.

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King of the Box Office: “Michael” isn’t just a biopic, it’s a cultural moment | Movie Releases & Trends – Weekend of April 24, 2026

Michael Jackson owned the spotlight this weekend, but there was still more to discover.

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From ancient tombs to over-the-top action thrills: 'Lee Cronin’s The Mummy,' 'Normal' and 'Busboys' claim their moment | Movie Releases & Trends – Weekend of April 17, 2026

Kid's movies continued to dominate—but the box office has room for horror, and a neowestern starring Bob Odenkirk.

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Mario Stays on Top for Now, But Those Who Guard the Galaxy May Knock the Famous Plumber Off His Perch Next Week! | Weekend of April 28th, 2023

The video game adaptation claimed 42% of all ticket sales with the next closest film being Evil Dead Rise, which claimed 13%...

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Mario Sits Atop Our Admissions Ranker for the Third Week in a Row | Weekend of April 21st, 2023

It was yet another Mario Party at the top of our admissions ranker as The Super Mario Bros. Movie continued to lounge at the top...

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It's a Mario Party at the Top of Admissions For the Second Week in a Row! | Weekend of April 14th, 2023

Over the weekend of April 14th, 2023, Mario and friends said “let’s go” and backflipped to the top our admissions ranker...

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