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The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.

The People Platform

Cinema Admissions Rankers

Magic Mike's Last Dance Proves a Worthy Alternative to Super Bowl Parties | Weekend of February 10th, 2023

It’s possible that Magic Mike made for a popular alternative to watching the Super Bowl as it topped our admissions ranker...

The People Platform

Avatar Gets Knocked Off Its #1 Perch by Two New Movies | Weekend of February 3rd, 2023

Over the weekend of February 3rd, 2023, Avatar: The Way of Water was finally knocked off the top of our ranker by Knock at the Cabin and 80 for Brady!

The People Platform

Avatar Continues to Float on Top with Puss in Boots Clawing at Its Heels | Weekend of January 27th, 2023

Avatar: The Way of Water remained at the top of our ranker for the seventh week straight with 19% of overall tickets sold but Puss in Boots continues to impress, closing in on the blockbuster’s number one spot with 18%. of admissions...

The People Platform

All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026

'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.

The People Platform

The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.

The People Platform

Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.

The People Platform

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