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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.
Paul Lindstrom (Head of Research & Analytics)
5 MINS
Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store
The People Platform
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Cinema

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.
The People Platform
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Cinema Admissions Rankers

Cinema

Avatar Gets Knocked Off Its #1 Perch by Two New Movies | Weekend of February 3rd, 2023

Over the weekend of February 3rd, 2023, Avatar: The Way of Water was finally knocked off the top of our ranker by Knock at the Cabin and 80 for Brady!
The People Platform
1 min to read
Cinema

Avatar Continues to Float on Top with Puss in Boots Clawing at Its Heels | Weekend of January 27th, 2023

Avatar: The Way of Water remained at the top of our ranker for the seventh week straight with 19% of overall tickets sold but Puss in Boots continues to impress, closing in on the blockbuster’s number one spot with 18%. of admissions...
The People Platform
1 min to read
Cinema

The phone calls are coming from inside the theater: 'Scream 7' terrorizes box office with record $64.6M opening | Movie Releases & Trends – Weekend of February 27, 2026

'Scream 7' slashes its way to 58% of total admissions, and concert films still exert a solid pull.
The People Platform
3 MINS
Cinema

Lights, Camera, Packed House: 2025 Cinema Attendance Gains, and What’s Next in 2026

Our latest data-driven report is a must-read for anyone invested in the state of cinema.
The People Platform
2 MINS
Cinema

Kid you not: GOAT herds audiences to another weekend victory | Movie Releases & Trends – Weekend of February 20, 2026

GOAT continues to reign, a faith-based drama charms its core audience, and Elvis gets an AI revival.
The People Platform
3 MINS

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