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The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

The truth is out there — and it's a box office winner: 'Disclosure Day' opens to $44 million | Movie Releases & Trends – Weekend of June 12, 2026

Spielberg's return to form shows that he still has the magic touch.

The People Platform

How 'The Super Mario Galaxy Movie' redefined the 2026 box office

Data from Placer and The People Platform show that a single family-oriented blockbuster can reshape theater patterns, audience demographics, and even the surrounding local economy.

The People Platform

Cinema Admissions Rankers

Cosmic results: 'Project Hail Mary' retains #1 spot again | Movie Releases & Trends – Weekend of March 20, 2026

The space epic was the clear winner, but ‘They Will Kill You’ also took a small stab at the box office.

The People Platform

The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026

'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.

The People Platform

Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.

The People Platform

4% Bump in Ticket Sales As Insidious: The Red Door Opens and Shuts Indiana Jones Out of the Top Spot | Weekend of July 7th, 2023

The weekend of July 7th saw a 4% overall bump in ticket sales as horror movies continue to impress at the box office. The Blumhouse production, Insidious: The Red Door, premiered and claimed the top spot on our admissions ranker.

The People Platform

Indiana Jones Digs In at the Top of the Box Office & Our Ranker | Weekend of June 30th, 2023

The weekend of June 30th was a time for archaeology as Indiana Jones raced to retrieve the Dial of Destiny and, more importantly, raced to retrieve top spot on our weekly admissions ranker with ease.

The People Platform

Spider-Man Defeats The Flash in Epic Admissions Ranker Battle | Weekend of June 23rd, 2023

The weekend of June 23rd was another week for Spider-Man as Across the Spider-Verse reclaimed the top spot of our ranker despite newer releases!

The People Platform

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