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Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Latest Posts

Audience Measurement

Why your ad strategy needs both measurement and “attribution”

A proper ad strategy has two parts: sizing and value.

Paul Lindstrom (Head of Research & Analytics)

Location Intelligence

The grocery landscape: what marketers and media network operators need to know

Shining a light on clear consumer patterns and media monetization opportunities inside every store

The People Platform

Meryl Streep returns to Runway: ‘The Devil Wears Prada 2’ dominates in debut weekend | Movie Releases & Trends – Weekend of May 1, 2026

The fashion-forward sequel snags 41% of all admissions.

The People Platform

Cinema Admissions Rankers

Shazam! Fury of the Gods Muscles Its Way to the Top | Weekend of March 17th, 2023

Shazam! Fury of the Gods became the hero of our admissions ranker story. Scream VI jumped out of the shadows into our second spot while Creed III stepped into the ring only to receive third place...

The People Platform

Creed III is No Match for Scream VI As Ghost Face Claims the Title Belt on Our Ranker | Weekend of March 10th, 2023

Creed III put on its gloves and got knocked out by Ghost Face! Scream VI pulled in 37% of all ticket sales while Adonis claimed 21%...

The People Platform

Creed III Knocks Ant-Man and The Wasp: Quantamania Out of the Top Spot | Weekend of March 3rd, 2023

Creed III put on its gloves and knocked out the competition to claim our admissions ranker title, pulling in 46% of all ticket sales...

The People Platform

The stars aligned: 'Project Hail Mary' launches to the biggest domestic box office weekend of 2026 | Movie Releases & Trends – Weekend of March 20, 2026

'Project Hail Mary' lands interstellar admissions & revenue, while a Hindi-language thriller brings the action.

The People Platform

Her story, her screenplay: Colleen Hoover’s 'Reminders of Him' makes its box office debut at number two | Movie Releases & Trends – Weekend of March 13, 2026

'Reminders of Him' and 'Undertone' (plus 'Hoppers') made for a diverse box office with something for everyone.

The People Platform

All in the family: Kid-friendly titles dominate with 56% of weekend admissions | Movie Releases & Trends – Weekend of March 6, 2026

'Hoppers' is a rousing success that proves Pixar can still bring audiences in droves.

The People Platform

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