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Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025

Quiet weekend creates opportunity for late-season and re-release boosts.

The People Platform

Latest Posts

Halloween Called, Black Phone 2 Answered | Weekend of October 31, 2025

Quiet weekend creates opportunity for late-season and re-release boosts.

The People Platform

Location Intelligence

6 Ways Location Data Can Improve Your Bottom Line

Go beyond digital metrics. Learn how real-world mobility data can optimize spend, enhance segmentation, and prove your marketing ROI.

The People Platform

Black Phone 2 Remains #1 in Admissions Despite Coming in 3rd for Dollars | Weekend of October 24th, 2025

Anime and Adult Drama Drive Weekend Growth as the Box Office Prepares for the Holiday Surge.

The People Platform

TPP Blog

2025 Mid-Year State of Cinema Report: Admissions Surge, Powering a Banner Year

Leveraging our cinema measurement and admissions data from the first half of 2025, The People Platform provides a comprehensive analysis of the industry's performance in the first six months of the so-far fantastic year at the box office.

The People Platform

Location Intelligence

How to Scrutinize Your Location Data

Your essential guide to evaluating the quality and reliability of mobility data.

The People Platform

Location Intelligence

What is Consumer Intelligence, Exactly?

A deep dive into what consumer intelligence really is.

The People Platform

Cinema Admissions Rankers

Families Flock Back to the Theater for the Biggest Weekend of the Year as Super Mario Bros. Double-Jumps Its Way to the Top of Our Admissions Ranker | Weekend of April 7th, 2023

The video game adaptation Super Mario Bros. hit some power blocks as it pulled in 74% of our ticket sales and pushed the box office to its biggest weekend in 2023!

The People Platform

Dungeons & Dragons: Honor Among Thieves Swoops In and Conquers Our Admissions Ranker | Weekend of March 31st, 2023

Over the weekend of March 31st, 2023, the board game adaptation Dungeons & Dragons spread its wings and soared right to the top of our weekly admissions ranker, claiming 35% of all ticket sales for its premiere weekend...

The People Platform

YEAH, John Wick: Chapter 4 Shoots to the Top of Our Ranker | Weekend of March 24th, 2023

The taciturn hitman John Wick brought out the big guns as he landed at the top of our weekly admissions ranker! Keanu Reeves only spoke 380 words in the entire movie and 1/3 of those words were “Yeah.”

The People Platform

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